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But the romance of print continues very much in the automotive sector.

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Print provides you credibility, localisation, forum for presenting new news and launches and also acts as an antidote to fake news.

These are some of the reasons why people use print. Is there any stick out for you more than others? While I just alluded to romance of print, it's not that simple. I think a lot of hard work goes into deciding what kind of a market, publication or nanayam vikatan media deserves what kind of nanayam vikatan approach.

To me, what works in magazine has to be completely different from what you do nanayam vikatan a daily. It also changes dramatically market-wise.

I would advise marketers to think about the content and tone before you go into newspapers. I nanayam vikatan say it changes from city to city, publication to publication and product to product.


What has been the learnings in terms of interconnectedness? Does print also nanayam vikatan digital activity? Lead generated from ads is one thing. We have seen a huge spike in the number of visitors on the website after a newspaper ad and there has been turnaround of quite nanayam vikatan few lead from there.

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We have to multi-dimensionalise what to expect out of our print communication. If there is a crunch time and you have to make trade off, which media will be the first to face the axe?

I can nanayam vikatan that every day is a crunch time for us. This nanayam vikatan, 50 per cent of our spends were on print. It's not that we are doing out-and-out call to action advertising.

Nanayam Vikatan Meet – Coimbatore – photos – A K Narayan Associates

We have done quite a few launches as well. Do you think large size ads work nanayam vikatan than small ones?


How important is nanayam vikatan position of the ad: Yes, large size ads work better. Magazines commonly use glossy finish and allow for full-color spreads.


You can use bleed images or color backgrounds -- meaning have them extend all the way to the nanayam vikatan edges, without a border -- to present a product image that really stands out.

Audience Interest A major factor of Naanayam Vikatan Magazine advertising effectiveness relative to nanayam vikatan other media is the interest of the audience.

Readers typically have strong interest in the theme or topic of Naanayam Vikatan Magazine.

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